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DianAppsgrowth
A growth strategist tracing the growth curve on a glass dashboard labelled Growth System, with eight discipline cards around it: SEO, ASO, Performance, CRO, AI Search, Retention, Analytics and Creative.

Marketing-as-a-Service

Eight disciplines.One growth system.

SEO, app stores, paid media, creative, conversion, retention and analytics, planned by one team, orchestrated with AI and accountable to the numbers your board reads.

Book a Growth DiagnosticSee how it works

01The growth problem

Most companies don't have a marketing problem. They have eight vendors, five dashboards and no one accountable for how it adds up.

  • SEO agency
  • Paid media freelancer
  • Creative studio
  • CRM tool
  • Analytics contractor
  • App store consultant
See how it works

02Marketing-as-a-Service

Not an agency. Not a hire. An operating model.

You get a dedicated growth team, the specialist capabilities of a full marketing department, and a shared system that connects every channel to one plan and one set of numbers, on a subscription you can scale.

How MaaS compares

  1. 01

    One accountable team

    A growth lead owns the plan and the outcome across every channel.

  2. 02

    Capabilities on demand

    Specialists join the work when the plan needs them, not when a retainer says so.

  3. 03

    One source of truth

    Shared measurement means every channel is judged on the same numbers.

03How the system works

Five stages, one loop.

  1. Stage 01

    Strategy

    We map where growth comes from today, where it is leaking and which bets are worth making first.

    Output: Growth model & 90-day plan

  2. Stage 02

    Intelligence

    Tracking, attribution and research give every decision a baseline and every channel the same scoreboard.

    Output: Measurement plan & baselines

  3. Stage 03

    Execution

    Specialists ship across search, stores, paid, creative and lifecycle, sequenced against the plan.

    Output: Weekly shipped work

  4. Stage 04

    Optimisation

    Experiments and AI-assisted analysis show what is working, and budget moves toward it.

    Output: Test log & reallocation

  5. Stage 05

    Growth

    What works becomes the next quarter's baseline. The loop runs again with better inputs.

    Output: Quarterly growth review

04AI orchestration

AI does the legwork. People make the calls.

Our orchestration layer pulls signals from every channel, spots anomalies and drafts recommendations. Strategists review every decision before anything reaches your customers.

Explore AI orchestration
  1. 01

    Channel data

  2. 02

    AI orchestration

  3. 03

    Human review

    A strategist approves every recommendation.

  4. 04

    Decision

  5. 05

    Execution

05Capabilities

Eight disciplines. One plan.

Every discipline is planned against the same numbers and run by the same team.

06Operating model

Your growth pod, not a queue.

Every engagement is run by a dedicated pod. Specialists rotate in as the plan requires.

  • Growth Lead

    Owns the plan, the numbers and the weekly conversation with you.

  • Channel Specialists

    SEO, ASO, paid, CRO and lifecycle experts assigned to the current bets.

  • Creative Team

    Produces and iterates the assets the tests need.

  • Analyst

    Keeps measurement honest and turns data into decisions.

  • AI Orchestration

    Monitors every channel continuously and surfaces what needs attention.

07Selected work

Proof, measured the way you would.

All case studies

08Industries

Built for how your market grows.

  1. 01FintechGrowth under regulation, where trust is the conversion rate.Acquisition costs rise with every compliance review, and onboarding friction decides whether an install ever becomes a funded account.
  2. 02SaaSPipeline, not traffic. Activation, not sign-ups.Long buying cycles blur attribution, and marketing is judged on pipeline that sales and product both influence.
  3. 03HealthtechClinical credibility, consumer-grade growth.Claims must be accurate and reviewed, audiences are sensitive, and the channels that work for consumer brands often carry restrictions.
  4. 04D2CContribution margin is the only scoreboard.Rising paid media costs squeeze margin, and growth that relies on discounts stalls the moment spend is cut.
  5. 05On-demandTwo-sided growth, in real time, city by city.Supply and demand must grow in step, local launches need local playbooks, and a poor first order loses the customer.

09The first 90 days

What happens after you say yes.

How we work

  1. Day 0

    Discovery

    Diagnostic findings, access, stakeholder interviews and baselines.

  2. Day 30

    Foundation

    Measurement fixed, growth model agreed, first quick wins shipped.

  3. Day 60

    Execution

    Channel programmes running, experiments live, weekly readouts.

  4. Day 90

    Optimisation

    Budget reallocated to what works; next-quarter plan agreed.

10FAQ

Questions, answered.

What is Marketing-as-a-Service?

Marketing-as-a-Service is an operating model where a dedicated external team runs your growth marketing as one system: strategy, channel execution, creative, analytics and optimisation, on a subscription rather than separate project fees or retainers.

How is this different from hiring an agency?

Agencies are usually scoped to a channel or a deliverable. A MaaS engagement is scoped to an outcome: one team owns the plan across channels and moves effort and budget between them as the data changes.

Where does AI fit in?

AI handles monitoring, analysis and first drafts across channels so the team can act faster. Every recommendation is reviewed by a strategist before it is executed.

What is a Growth Diagnostic?

A structured review of your acquisition, conversion, retention and measurement. You receive a prioritised view of where growth is leaking and what we would do first, whether or not you work with us afterwards.

Do we need to replace our in-house team?

No. Many engagements work alongside an in-house marketer or team, filling capability gaps and bringing the channels together under one plan.

Start with the diagnostic

Find out where your growth is leaking.

A focused review of your channels, funnel and measurement, with a prioritised plan you keep either way.

Book a Growth Diagnostic