Performance Marketing
Turn Ad Spend into Profitable Growth with DianApps Performance Marketing
Paid search, paid social and app campaigns run by one team and judged on what they add to your business, not on clicks. Every budget decision is tied to acquisition cost, margin and payback.
01Why it matters
Why Performance Marketing Matters for Your Growth?
Paid media is the fastest lever you have, and the easiest one to waste. Platforms report more conversions than your bank account shows, costs rise as you scale, and creative wears out. Performance marketing done properly tells you which spend actually creates customers.
- 01Spend tied to revenue, not clicks
- 02Faster learning than any other channel
- 03Budgets that follow marginal return
- 04Clear view of true acquisition cost
- 05Scale without losing payback
02Services
Our Performance Marketing Services
Full-funnel paid media across search, social, video and app networks, planned as one budget and measured on one scoreboard.
- 01
Paid Search (PPC)
Search campaigns on Google and Microsoft built around intent: clean account structure, tight query control and landing pages matched to what people searched for.
- 02
Paid Social Advertising
Campaigns on Meta, LinkedIn, TikTok and other social platforms, with audiences and creative tested together so you learn who responds to what.
- 03
App Install & User Acquisition
Google App Campaigns and Apple Search Ads optimized for the in-app events that matter, such as sign-ups, purchases and subscriptions, not installs alone.
- 04
Shopping & Catalog Ads
Product feeds, Performance Max and catalog campaigns structured by margin and stock, so budget goes to the products worth selling more of.
- 05
Display, Video & Programmatic
YouTube, display and programmatic campaigns that build demand upstream, measured on the lift they create rather than on view-through credit.
- 06
Remarketing & Lifecycle Audiences
Remarketing built on first-party data that brings back visitors, lapsed users and abandoned carts, with frequency limits and exclusions that stop you paying for customers you already have.
- 07
Ad Creative Testing
A steady pipeline of new ad concepts tested against clear hypotheses. Winning angles are scaled and fed back into the next round of creative.
- 08
Tracking, Attribution & Reporting
Conversion tracking, server-side events and one dashboard that reconciles what the ad platforms claim with what your analytics and revenue data show.
03Process
Our Performance Marketing Process
- 01
Audit & Measurement
Knowing what the numbers really are before spending more
- Account & Tracking Audit
- Unit Economics & CAC Targets
- Channel & Budget Plan
- 02
Launch & Testing
Structured campaigns built to learn quickly
- Campaign Architecture
- Audience & Creative Testing
- Landing Page Alignment
- 03
Optimization & Scale
Moving budget toward what works
- Bid & Budget Reallocation
- Incrementality & Holdout Tests
- Weekly Readouts
Ready to Make Your Ad Spend Accountable?
Find out which campaigns create customers and which ones only take the credit.
04Why DianApps
Why Choose DianApps for Performance Marketing?
Most paid media is managed channel by channel, each one reporting its own success. At DianApps, paid media is one part of a single growth system: the same team plans it alongside SEO, app stores, conversion and retention, and judges all of it on the same numbers.
- Accountable team across every paid channel
- 1
- Growth disciplines planned together
- 8
- Numbers every campaign answers to: CAC, margin, payback
- 3
- Plan agreed before spend scales
- 90-day
- Readouts on what moved and why
- Weekly
- Of AI recommendations reviewed by a strategist
- 100%
05Industries
Industries We Serve
Running paid acquisition for apps and digital businesses in e-commerce, fintech, healthcare, gaming, education, on-demand services and more.
Healthcare
- HIPAA-compliant content strategies
- Local SEO
- Paid campaigns
- Review management
- Patient acquisition funnels
E-commerce
- Product ads
- Influencer marketing
- Email automation
- Conversion optimization
- Loyalty program promotions
Social Media
- Community growth strategies
- Content promotion
- Creator collaborations
- Paid social media campaigns
- Creator outreach
Gaming
- Gamified ad campaigns
- Influencer tie-ins & streaming promos
- Community building
- Pre-launch hype strategies
- In-app promotion
Fintech
- Trust-building content & security messaging
- App install
- Search and display ads
- Financial education content marketing
- Retargeting for upsell/cross-sell
Food Delivery
- Google & social ads
- Local SEO
- Influencer promotions
- Email campaigns
- Geo-targeted mobile marketing
Sports
- User acquisition
- Content marketing
- In-app event promotion
- Video marketing
- Push & email re-engagement campaigns
Travel
- PPC campaigns
- Destination-focused content SEO
- Social media storytelling
- Influencer travel partnerships
- Email journeys
Automotive
- Dealership paid ads
- Local SEO
- EV awareness campaigns
- YouTube marketing
- Location-based offers
Education
- Search & display ads
- SEO for educational content hubs
- Lead capture funnels
- Email nurture sequences
- Video marketing
On-Demand Services
- Hyperlocal SEO
- App store optimization (ASO)
- Real-time campaign automation
- Push notifications & retention workflows
- Multi-channel acquisition strategies
Business
- B2B lead generation
- CRO
- Content & blogs
- CRM automation
- PPC & remarketing
06Toolkit
Platforms We Use for Performance Marketing
The ad platforms, measurement tools and reporting stack behind our campaigns.
- Search & Shopping
- Google Ads
- Microsoft Advertising
- Google Merchant Center
- Paid Social
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads Manager
- App Campaigns
- Google App Campaigns
- Apple Search Ads
- Video & Display
- YouTube Ads
- Google Display & Video 360
- Tracking & Attribution
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Conversions API
- AppsFlyer
- Adjust
- Reporting
- Looker Studio
Want to Know Where Your Budget Is Leaking?
We will review your accounts, tracking and funnel, and show you what we would change first.
07Results
Our Global Success Stories
Aaha! Life
Aaha! Life is an innovative business application designed to create a seamless connection between customers, shopkeepers, and service providers.
- App Download
- 5K+
- Ratings
- 4.7
Pet Meadow
Pet Meadow is a pet aftercare platform that helps pet owners to say their final goodbye in the most comforting and hassle-free atmosphere.
- Pet Aftercare Clinics
- 650+
- Active Users
- 1K+
Thousand Greens
Thousand Greens app is a platform that connects private golf clubs’ members from across the world.
- Global Clubs
- 3600+
- Community Members
- 12 K+
08Testimonials
Look What Clients Say About Our Work
09FAQ
Frequently Asked Questions
Here's a list of FAQs that will help you learn more about performance marketing with DianApps.
What is performance marketing?
Performance marketing is paid advertising that is planned, bought and judged on measurable outcomes such as leads, sales, installs or subscriptions. It covers paid search, paid social, shopping, video, display and app install campaigns.
How is performance marketing different from running ads ourselves?
Launching ads is the easy part. The value is in the structure around them: accurate tracking, clear cost targets, disciplined testing and moving budget between channels as results change. That is the work we take on.
How soon will we see results from paid campaigns?
Paid media produces data quickly, usually within the first weeks of a campaign going live. Reliable conclusions take longer, because platforms need conversion volume to learn and tests need time to reach a clear answer. We agree what a realistic timeline looks like for your budget before we start.
Which ad platforms do you work with?
Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, YouTube, Apple Search Ads and Google App Campaigns. We recommend channels based on where your customers are and what your economics can support, not on a fixed package.
How do you measure whether campaigns are really working?
We reconcile platform-reported conversions with your analytics and revenue data, and track blended acquisition cost, contribution margin and payback period. Where budgets allow, we run incrementality and holdout tests to see what a channel adds beyond what would have happened anyway.
Do you also create the ads and landing pages?
Yes. Ad creative and landing pages have a large effect on paid results, so our creative and conversion specialists work on the same plan as the media team.
Get in touch
Increase Your Market Presence With Our Performance Marketing Expertise!
Your big dreams deserve the right strategy. Tell us about your project, pick a time that works for you, and let’s connect!
Request ProposalEmail us
contact@dianapps.comCall us for any business enquiries
- India+91 74043 50225
- Australia+61 483 931 705
- United States+1 443-348-9051